This is Part 6 of a mini-series about Excalibur Seasoning, featuring John Brewer, the VP of Sales & Marketing. We asked John Brewer about Excalibur Seasoning and what makes them better than the competition and why someone should buy from Excalibur Seasoning and Walton’s. Be sure to subscribe to WaltonsTV YouTube channel and click the green Watch button on the Walton’s Blog section to be the first to know when new videos are released.
There are still more videos to be released over the next week and a ton of great content about seasonings, and specifically Excalibur Seasoning. Make sure you don’t miss a single episode and subscribe to the WaltonsTV YouTube Channel and click the “Watch” button on the Walton’s Blog section of Meatgisitcs.com to be notified of all new videos, promotions, sales, and news from Walton’s.Subscribe to Meatgistics
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In this episode we talked with John Brewer, the VP of Sales & Marketing at Excalibur Seasoning, about Excalibur Seasoning and what makes them better than the competition and why someone should buy from Excalibur Seasoning and Walton’s.
What make Excalibur Seasoning better than the competition?
One of the main things is Excalibur Seasoning’s SQF Level 3 certification. That certification ensures that their seasoning is the safest and highest quality product available. Another thing is their superb level of customer service. When you call Excalibur, or Walton’s, you get an actual person on the phone, either a customer service representative or a salesman and not a machine or recording. They are also knowledgeable in the entire product catalog across the entire gamut of products. Excalibur and Walton’s both deal with customers ranging from the small home processor up to some of the largest meat processors and grocery stores in the industry. We provide sales and service for our customers, provide programs and training and not just a single product or sale. When a customer needs us, we are there to provide help and support, and not simply a one-time sale. The level of customer service is second to none.
What sets Excalibur Seasoning apart from various competitors?
Development capabilities and R&D are huge identifiers that separate Excalibur from other companies. They are very on trend as to what’s in the market place, what is selling in the regional and global aspects of the market. Relating to everything from sauces to seasoning blends to marinades, there are so many different categories that Excalibur carries a high level of expertise in.
How does Excalibur come up with so many unique flavor profiles?
They have a separate R&D lab, or as they call it, the Excalibur Innovation Center, that is constantly reviewing what’s popular regionally and globally. They don’t rule anything out on the development side, as either too wild, or too hard to develop. Even things like Chocolate Chili Flavored Bratwursts and Gummy Bear Bratwursts are two recent additions to the Excalibur product catalog that were created by the Excalibur Innovation Center.
Why do customers continually come back and buy from Excalibur Seasoning?
New flavor profiles is one of the top reasons. R&D plays an important role and every year at the trade shows, Excalibur always has something new and exciting to showcase. Customers can always find new, interesting, and trending flavor profiles from Excalibur Seasoning.